In my capacity as a startup consultant and mentor for Alkemesta Beauty Bar, a local beauty establishment in Santa Fe, NM, specializing in personalized beauty services and products, I played a crucial role in guiding the startup through its inception.

Dealing with the unique background of Ana Olivas, who transitioned from the restaurant and hospitality industry, particularly from their family restaurant, Adelitas Mexican Restaurant, posed distinctive challenges and opportunities.

In the face of limited startup funds, the strategy was to ensure every penny worked like a dime. We focused on strategic, organic brand building through platforms like Facebook and Instagram. Leveraging the power of these social media channels, we actively engaged in building the brand's presence and identity. Additionally, we harnessed the influence of local influencers to effectively reach and resonate with the target audience, maximizing the impact of our limited resources.