Desert Rose Landscape
Santa Fe, New Mexico
Marketing Partner
Full website rebuild (Wix) and maintenance
https://www.desertroselandscape.com/
Social Media content creation, editing, and management
Planning and Buying of Paid Media (Meta and Google Ads)
In my dedicated role as a valued partner, I specialize in offering diverse services to enhance the online presence and overall functioning of Desert Rose Landscape & Maintenance. Since we collaborated in 2017, I have played a pivotal role in consistently driving revenue growth by at least 15% every year, with the most substantial growth being 33% (2017-2018). This sustained success is complemented by notable achievements, including securing the Best of Santa Fe accolade in 2023 and 2022, as well as achieving a commendable second place in 2021, 2020, and 2019.
One of my key contributions involves implementing effective SEO strategies and propelling Desert Rose Landscape & Maintenance to secure 1st page Google rankings with relevant keywords. This has significantly increased direct online referrals.
At the core of my responsibilities is the meticulous planning and execution of Paid Media campaigns for Meta and Google Ads, ensuring effective and targeted online advertising. As a key member of the team, I take charge of Social Media Management, engaging in impactful content creation and editing to boost online interactions. Beyond creativity, my expertise extends to operational and strategic consulting, guaranteeing that business initiatives align seamlessly with overarching goals.
Additionally, my involvement in crafting newsletters has resulted in outstanding performance metrics, boasting an impressive 69.53% email open rate and a 15.87% click rate (average of the last 18 newsletters). These figures significantly surpass industry averages of 22.51% and 2.51% for email open and click rates, respectively. I continue to serve as a versatile asset, amalgamating creativity, strategy, and operational finesse to drive ongoing success for Desert Rose Landscape & Maintenance.
Phil Madrid
Owner & Operator