In transforming Compumedics NeuroScan's traditional print and email-focused marketing approach, I worked closely with a strategic shift towards highly effective paid media campaigns. Historically relying on print media and email blasts, which had seen diminishing returns, our focus shifted to digital strategies to adapt to changing consumer behavior.

Conducting extensive market research, we identified key opportunities to hyper-target our audience, particularly attendees of the 2019 American Clinical Neurophysiology Society (ACNS) and the 2018 American Epilepsy Society (AES) conferences. Utilizing static graphics and engaging 2 short videos, we effectively highlighted the key features of Compumedics NeuroScan's software and new hardware, creating a compelling narrative for conference participants.

The impact was remarkable. Attendance at the trade show booth saw a substantial increase, and the value of subsequent product leads skyrocketed by over 100%. This successful transition from traditional marketing to targeted paid media not only revitalized Compumedics NeuroScan's presence at conferences but also showcased the power of strategic digital campaigns in driving meaningful engagement and business growth.